 Director Cruz provided the viewers with the unique characteristics of a cooperative as an economical and viable social enterprise. In connection with this, she walked through the viewers with ICOPED’s brand services in assisting and promoting the cooperatives through the Institute’s core programs: academics, research, extension, and public service. On top of ICOPED’s mandate, she also emphasized their initiative for youth involvement as one of the Institute's vital advocacy in cooperative development. Thus, youth activities that can raise awareness and increase participation among youth are conducted by ICOPED, such as the Youth Awareness Seminar on Cooperative, COOPligsahan (Quiz Contest on Cooperatives), and COOPihan (Infographic Making Contest). ICOPED also gears up towards strengthening partnerships with the Cooperative Development Authority (CDA), the cooperative sector, and its continuous involvement in the Southern Tagalog Regional Development Council (STaRCDC). Alongside the Institute’s initiatives and advocacies, ICOPED enjoins and participates in the Annual National Cooperative Month celebrated every October. This event is celebrated to raise awareness and encourage every Filipino, especially the youth, to advocate the cooperative movement. ICOPED invited the viewers to participate in the event as they prepared a lineup of activities to raise awareness and promote cooperativism.
 The pandemic became a curse and a blessing to both cooperatives. Though challenging, the COVID-19 pandemic made their organization more intact and innovative in exploring possible means to serve their members continuously especially for Cypress Employees Multipurpose Cooperative.
Meanwhile, Calambuhayan Marketing Cooperative managed to organize an outreach activity to their cooperative members with the help of their local government unit (LGU) in the City of Calamba. During this time, ICOPED also extended their assistance to the cooperatives through their free online trainings for digital transformation of the cooperatives. Manager Datay recalled that they were part of the ICOPED’s free 4-weekend online training entitled, “Online Platforms for Webinars and Online Meetings for Cooperatives.” ICOPED familiarized the participants with online meeting applications (i.e., Google Meet, Webex, Facebook Room, and Zoom), which they can use to communicate and hold meetings with their members. On the other hand, Chairman Domaboc appreciated ICOPED in providing them with a free online training entitled “Managing Effective Webinars and Online Meetings for Cooperatives” via Cisco Webex. He mentioned that the training immensely helped them organize and conduct their first online General Assembly. Since ICOPED advocates digitalization, ICOPED stimulated the digital shift of their cooperative’s services. Chairman Domaboc testified how ICOPED influenced them with the digital transition. At the end of the program, Director Cruz invited the viewers to ICOPED’s upcoming Cooperative Month Celebration on October 19, 20, and 21. Registration is FREE. For more details about this event, you may email at [email protected] or hit the like button on their Official Facebook Page for more updates. *Dito sa Laguna TV is a development development-oriented program which features accomplishments, aspirations, and information needs of the Laguna communities. The said program is produced by the UPLB-CDC which airs live at the DSL Official Facebook Page (https://www.facebook.com/DitoSaLagunaTV) every Monday from 11:00 AM to 12 NN and with replays a week after the live telecast from Monday to Saturday from 10:00 AM to 11:00 AM at the Royal Cable Television Channel 6. This program is hosted by Mr. Guien Eidrefson Garma of the UPLB College of Development Communication. AMQuilloy
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